BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

9 Software Offerings To Help Marketers Manage And Convert Leads

Following
This article is more than 10 years old.

Over the years, lead management software has been adopted successfully across a variety of industries, from real estate to health care. Since such software is useful for automation, customer engagement, and communication -- as well as ROI -- more industries are starting to understand its value. With a good lead management system, companies can target the most suitable end user and reduce churn rate, resulting in a more efficient business.

The importance of lead management and marketing automation software can't be ignored. On average, 79% of all marketing leads never convert, largely due to a lack of lead nurturing – in which lead management software plays a crucial role. Companies like Marketo and HubSpot have been getting lots of hype for their industry-agnostic marketing automation solutions. I wanted to take a different approach and highlight 9 less-hyped yet impressive companies that each offers a best-in-class lead conversion and marketing automation software for a specific industry:

LeadSift - Social Media

LeadSift helps marketers generate and manage leads by mining publicly available social media content on platforms like Twitter and Foursquare. The platform makes it easier for businesses to find and better understand potential leads through their interests, location and level of relevance. LeadSift identifies potential customers who are interested in the product and then connects the business with that with lead. LeadSift’s sophisticated algorithms cut through the social media noise to provide businesses with valuable insight about their brand.

Optimove - eCommerce

Optimove is a retention automation platform that relies on sophisticated customer modeling technology. It helps online companies maximize the value of every customer by offering comprehensive data on user behavior. The software helps Internet businesses convert more leads, increase customer spend and engagement, reduce churn, and win back more lost customers. Optimove recently launched a suite of marketing tools, including calendar-based marketing management, which makes it easier to schedule, track and optimize campaigns.

a la mode - Real Estate

a la mode offers a comprehensive lead management dashboard known as Pipeline ROI, which provides brokers with real-time updates enabling them to optimize every lead. The dashboard maximizes profits by clearly highlighting strengths and weaknesses in sales and marketing strategies, helping one understand why certain leads don’t end up closing. Pipeline ROI is optimized for mobile, making it easier to keep tabs on everything while on the go.

MyMedLeads – Health Care

MyMedLeads is a lead management solution that makes it easier for medical practices to capture, track and convert inquiries into paying customers. The platform automates the pre-patient sales workflow, freeing up staff to focus on patient care instead. In addition, the platform includes sophisticated ROI reporting features, which determine the profitability of each marketing campaign and track which organic and PPC keyword campaigns are the most effective. In this way, medical practices are able to reduce miscellaneous spending while increasing conversion rates.

IntelliFlo - Financial Services

IntelliFlo provides comprehensive lead management software specifically suited to the needs of the financial services sector. The solution covers all aspects of lead generation, including referrals and internal marketing. Companies using IntelliFlo are able to reduce administrative costs and save time by automating processes. In addition, IntelliFlo makes it easy to segment leads by introducer, campaign type, and source -- and also provides comprehensive reports on lead activity.

Radius - Insurance 

Radius aims to eliminate the need for insurance agents to use multiple software programs to track leads, manage clients, and log commissions. It offers clients the opportunity to centralize their business in one program to increase efficiency and make managing their products easier. Radius is also highly customizable and integrates easily into clients’ websites and third-party applications.

TopSchool - Higher Education

TopSchool’s College Admissions Management software handles student lead data, making it easier for schools to track prospective students and increase the efficiency of their student services teams. Through the use of high-quality data, TopSchool offers clients information about where to target recruitment efforts and how to increase enrollments.

Vin Solutions - Automotive

Vin Solutions makes lead management for car salesmen easier by generating automated responses to inquiries which include a variety of data, including photos, vehicle descriptions, and similar vehicles. The MotoSnap Automotive ILM also includes duplicate tracking, compiles management reports, and keeps track of prospect history and communication for the salesperson who deals with hundreds of clients per year.

Vanilla Soft - Telemarketing

Vanillia Soft primarily caters to phone sales and the unique challenges this industry faces. The real-time dashboard shows up-to-date information about leads and tracks data for every campaign. Calls are saved for up to three months -- and the system is intelligent enough to automatically sort calls based on salesperson, call date, and sale result.